Post by account_disabled on Feb 14, 2024 7:10:17 GMT
Conversion Rate is one of the best metrics for measuring the performance of your advertising campaigns. But until now, many people still do not understand the importance of optimizing Conversion Rate?! Prodima will answer in detail in this article to help you have a clearer view of the role of Conversion Rate as well as the most effective optimization strategies! What is Conversion Rate? Conversion Rate – is the percentage of customers who visit your website or Landing Page and take the action you want. What is conversion rate? Conversion Rate is an important indicator you need to measure carefully when implementing PPC advertising campaigns Depending on each business goal you want them to convert, for example: Buy products/register to use services. Send a form to encourage users to fill in information (email, phone number...). Call your business directly.
Subscribe to the newsletter (paid or free). Register on the Guatemala Telemarketing Database website. Download something like: eBook, Mobile App, trial software… Use something like: your app/software for a short time, new feature/upgrade to your software/app. Upgrade their services. There are many other conversion actions that visitors can perform on a website, helping you understand some of what Conversion Rate is . => Overall, Conversion Rate is a measurable indicator that pushes potential customers towards becoming true long-term customers. How to calculate Conversion Rate Calculating Conversion Rate is not as difficult as you think, just apply the following simple formula: Conversion rate = (conversions / total visitors) * 100% For example: After measuring for the previous month, your website had about 17,492 visitors + 2,305 conversions => Conversion Rate would be 13.18%. Here are a few Conversion Rates you can apply to test your page performance: Overall conversion rate : Where is the traffic coming from? Good or not? Marketing Channel Conversion Rate : Compare Traffic: Does Facebook Ads or Google Ads convert better? Page-level conversion rate: Which pages on the website do a good job of converting traffic? Campaign conversion rate: Did your targeting changes make any improvements? Individual ad conversion rate: Do you need to change your ad copy? Which type of advertising drives more quality traffic? Keyword conversion rate: Which keywords should be added to the campaign and invested in more? Overall, this list only scratches the surface of the campaign. Conversion Rate will be a great metric to help businesses evaluate every aspect of their Marketing campaign.
Clicks are great – but if they don't deliver any benefits, something needs to change. 2 Conversion Rate optimization strategies Understanding what Conversion Rate is and how to calculate Conversion Rate is only a small part. You should know how to increase Conversion Rate better. This is the key to changing business efficiency and maintaining sustainable business development. Conversion rate optimization (CRO) is the process of optimizing your Landing Page and website to generate more conversions from organic traffic. CRO helps make the most of existing traffic. This not only helps increase traffic to the website but also helps improve Conversion Rate from 1% to 2%, even doubling your conversions. We can see that CRO is very important. If you ignore this, you are wasting valuable money and time! Applying 2 simple strategies from Prodima experts immediately will help you improve Conversion Rate quickly. Test website performance How do you get all those lost conversions? Here are a few ways to start implementing CRO: Professional Landing Construction If you are doing any type of paid advertising: Google Ads , Facebook Ads , Twitter Ads , Instagram Ads ... redirect traffic to the Landing Page .
Subscribe to the newsletter (paid or free). Register on the Guatemala Telemarketing Database website. Download something like: eBook, Mobile App, trial software… Use something like: your app/software for a short time, new feature/upgrade to your software/app. Upgrade their services. There are many other conversion actions that visitors can perform on a website, helping you understand some of what Conversion Rate is . => Overall, Conversion Rate is a measurable indicator that pushes potential customers towards becoming true long-term customers. How to calculate Conversion Rate Calculating Conversion Rate is not as difficult as you think, just apply the following simple formula: Conversion rate = (conversions / total visitors) * 100% For example: After measuring for the previous month, your website had about 17,492 visitors + 2,305 conversions => Conversion Rate would be 13.18%. Here are a few Conversion Rates you can apply to test your page performance: Overall conversion rate : Where is the traffic coming from? Good or not? Marketing Channel Conversion Rate : Compare Traffic: Does Facebook Ads or Google Ads convert better? Page-level conversion rate: Which pages on the website do a good job of converting traffic? Campaign conversion rate: Did your targeting changes make any improvements? Individual ad conversion rate: Do you need to change your ad copy? Which type of advertising drives more quality traffic? Keyword conversion rate: Which keywords should be added to the campaign and invested in more? Overall, this list only scratches the surface of the campaign. Conversion Rate will be a great metric to help businesses evaluate every aspect of their Marketing campaign.
Clicks are great – but if they don't deliver any benefits, something needs to change. 2 Conversion Rate optimization strategies Understanding what Conversion Rate is and how to calculate Conversion Rate is only a small part. You should know how to increase Conversion Rate better. This is the key to changing business efficiency and maintaining sustainable business development. Conversion rate optimization (CRO) is the process of optimizing your Landing Page and website to generate more conversions from organic traffic. CRO helps make the most of existing traffic. This not only helps increase traffic to the website but also helps improve Conversion Rate from 1% to 2%, even doubling your conversions. We can see that CRO is very important. If you ignore this, you are wasting valuable money and time! Applying 2 simple strategies from Prodima experts immediately will help you improve Conversion Rate quickly. Test website performance How do you get all those lost conversions? Here are a few ways to start implementing CRO: Professional Landing Construction If you are doing any type of paid advertising: Google Ads , Facebook Ads , Twitter Ads , Instagram Ads ... redirect traffic to the Landing Page .